Big Data in CPG: Enabling Personalized Customer Experience for a big future

  This post originally appeared on the  Mastech InfoTrellis Blog. Author: Abhishek Kamboj | Project Manager — at  Mastech InfoTrellis Big Data in CPG: Enabling Personalized Customer Experience for a Big Future This article was featured in the Q3 2014 edition of  Loyalty 360 's  Loyalty Management  magazine. Consumer Packaged Goods (CPG) companies have accepted for many decades that the reality of the industry is that the customers are interacting with intermediaries like digital merchants and retail outlets, not directly with them. The store gets to develop the relationship with the customer and the CPG company has to bridge a bigger gap, targeting end-users with broad strokes like TV commercials or billboards. It’s hard to develop a sophisticated targeted marketing campaign or a customized loyalty offering, after all, when all of the customer data is being generated by the customer-store relationship, not the customer-product relationship. Store...